As Told in the Tradition of Classic AM Broadcasting

In the early days of the station, before the sun rose on its true identity, the signal carried the call letters KVRA — Keep Vinyl Records Alive. It was a small station with a big idea: to preserve the sound, the spirit, and the craftsmanship of the records that built American radio.

KVRA operated with the same pride as the powerhouse AM stations of the era. Real call letters. Real curation. Real radio.

But as the station grew, something became clear. While other online broadcasters used simple titles and playlists, KVRA carried the weight of a heritage operation — a station with a mission, a memory, and a curator who understood the value of a 45 spinning under a warm stylus.

And so, in the finest tradition of AM evolution, the station stepped into a new identity. The call letters remained part of its foundation, but the broadcast name changed to reflect its purpose.

Today, that station is known as Sunrise Radio.

A place where forgotten singles, regional teeners, R&B promos, and rare artifacts are given a home once more. A station built on the belief that some music isn’t just entertainment — it’s history.

Sunrise Radio proudly carries the motto: “You Can’t Find This Anymore.”

But every sunrise has a beginning and the sun also set's.   For this station, that beginning was KVRA — the call letters that lit the first spark and set the tone for everything that followed. The new branding has started we are now Gold Star Oldies Rad